Privacy Policy and Cookies

For the purposes of this privacy policy we/us/UR means Ultimate Racing UK Ltd and it’s subsidiary brands, including (but not limited to), Monaco VIP Hospitality and Platinum23 Events.

This privacy policy sets out how we may use and how we protect any information that you give us when you use this website.

UR is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

UR may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 29 October 2019.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided – if you have given us permission to do so.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Payment methods/cards: We do not store credit card details nor do we share customer details with any 3rd parties except where required to do so to fulfil your booked event requirements. We use a credit card processor whose systems are PCI-DSS compliant throughout.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. The cookie helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. To assist with webpage traffic analysis we use Google Analytics, which may also place cookies on your machine, and use various other usage tracking techniques.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, you can limit the details you provide to us.
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at, or use the unsubscribe link that is provided on each of our direct marketing emails. Using the unsubscribe link is an automated process and you should be removed almost immediately from any future mailings.
  • If you choose to subscribe to our marketing emails your details are held within the secure systems provided by Mailchimp. You can elect to receive email, or (if we ever choose to use the technology) customised direct marketing.
  • If you make a booking with us, we will be required to provide contact details to the provider of your hospitality package in order that the venues/destinations/event supplier can fulfil your requirements.

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting however these will all be sent from our usual email address.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:

Data Controller
Ultimate Racing UK Ltd
The Slates, Grendon Rd
Edgcott, Buckinghamshire HP18 0TN

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Data control and Brexit

All the data we hold is stored in UK-based datacentres. Where a client books an event that takes place outside of the United Kingdom of Great Britain and Northern Ireland we will be required to provide our partners with data such as name, address and other identifiers to enable our partners to deliver hospitality to fulfil client orders. By placing an order you consent to this data transfer without which we cannot deliver your event.